In a move that surprised almost everyone, Google announced this morning that it has agreed to acquire Motorola Mobility for $12.5 billion. The acquisition makes sense in numerous ways and buys Google some protection in the mounting patent wars. That said, it also leaves a number of questions open, one being: how will it affect Moto's handset business?
Before we tackle that question, though, we thought it would be good to take a look back at some of the highs and lows of Motorola's Android devices from the past and present, and then see what the company stands to gain or lose in the Google acquisition.
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Past
Motorola's first Android handset was the
However, it was Moto's second Android handset that really put the company, and Android as a whole, on the map. Thanks to some clever advertising from Verizon Wireless, the
The message was heard and strong sales followed, as well as successors and variations on the Droid like the
There was the
Present
Unfortunately, it feels like that innovative spirit has recently faded a bit. As we just noted, Motorola has been quite successful with its Droid and Droid X lines and it continues to build on the series with models like the
Yet, there are also glimpses of hope. The
Future
So, with today's announcement, where does Motorola's handset business go from here? For the immediate future, it looks like it will be business as usual, not only for Moto but also for HTC, Samsung, LG, and other Android OEMs (Original Equipment Manufacturers). Google CEO Larry Page said in a blog post this morning, "Motorola will remain a licensee of Android and Android will remain open. We will run Motorola as a separate business. Many hardware partners have contributed to Android's success and we look forward to continuing to work with all of them to deliver outstanding user experiences."
However, you have to wonder what impact today's announcement will have down the line. Sure, some say its all about the patents, but does Google really want in on the hardware business? Will we see Motorola phones get access to Android updates before other OEMs? Will Motoblur survive? What do you guys think?