- Alex Cooper's company filed a trademark application for a product called "Popular Vodka by Unwell."
- The filing suggests the "Call Her Daddy" host could become the latest celeb with a liquor brand.
- Celebrity-backed alcohol brands have been a popular product trend for years.
The podcast superstar Alex Cooper may be the next celebrity to start a liquor brand.
A recent trademark application from the "Call Her Daddy" host's company — TRNDG IP LLC — suggests she's looking to launch a vodka venture.
Cooper filed a trademark application last month with the US Patent and Trademark Office for a product called "Popular Vodka by Unwell" consisting of alcoholic beverages (except beer), including distilled spirits, fruit spirits, liqueurs, liquors, vodka cocktails, and prepared cocktails consisting primarily of distilled spirits.
She didn't immediately respond to a request for comment on her potential plans.
Celebrity-backed alcohol brands have been a popular product trend for years, from Kendall Jenner's tequila brand, 818, to Ryan Reynolds' Aviation American Gin.
Cooper's business spans digital and traditional media, including Unwell Network, which produces a slate of podcasts by influencers like Alix Earle, Harry Jowsey, and Madeline Argy.
In August, Cooper signed a three-year deal with SiriusXM that was valued at up to $125 million, multiple outlets previously reported.
